The CONCEPT
of a
GREAT ARCHITECT
TERRA COTTA
Permanent Beautiful Profitable
W
HEN Stanford White designed the tower of Madison Square Garden, his genius fused the rich detail of Renaissance Italy with the subtle profile of a tower in old Spain. His imagination visioned a thing as beautiful as that tower of La Giralda, in Seville, rising as the tallest landmark of uptown New York.
The tower of his vision still stands, not the tallest but still the most beautiful, with the bronze Diana of St. Gaudens glinting in the sun above the green of Madison Square.
The architect of this beautiful Old World Tower in New York City combined the highest order of architectural imagination with an equal degree of architectural knowledge. He thought and designed in Terra Cotta, knowing that his pencil could delineate no detail too subtle for the plasticity of Terra Cotta — none too intricate for ready repetition in Terra Cotta moulds. He planned the tower of his vision to have the subtle texture, the mellow ancient coloring of an Old World Building — and this, too, he knew that Terra Cotta would achieve.
To the architect of today, Terra Cotta offers the same great architectural opportunities that were known and recognized by Stanford White when he built Madison Square Garden, with its Old World tower, in 1890.
N
ational terra cotta society is a bureau of service and information. No matter in what class of buildings you are interested, write us, and we will send you a brochure or other information illustrating Terra Cotta’s value and achievements in that field. Address National Terra Cotta Society, 1 Madison Ave., New York, N. Y.
MADISON SQUARE GARDEN Trim and Ornament NEW YORK CITY
Buff Unglazed Terra Cotta McKim, Mead 6c White, Architects
21 Copyright ig2i by National Terra Cotta Society Drawing by Carton Moorepatk
of a
GREAT ARCHITECT
TERRA COTTA
Permanent Beautiful Profitable
W
HEN Stanford White designed the tower of Madison Square Garden, his genius fused the rich detail of Renaissance Italy with the subtle profile of a tower in old Spain. His imagination visioned a thing as beautiful as that tower of La Giralda, in Seville, rising as the tallest landmark of uptown New York.
The tower of his vision still stands, not the tallest but still the most beautiful, with the bronze Diana of St. Gaudens glinting in the sun above the green of Madison Square.
The architect of this beautiful Old World Tower in New York City combined the highest order of architectural imagination with an equal degree of architectural knowledge. He thought and designed in Terra Cotta, knowing that his pencil could delineate no detail too subtle for the plasticity of Terra Cotta — none too intricate for ready repetition in Terra Cotta moulds. He planned the tower of his vision to have the subtle texture, the mellow ancient coloring of an Old World Building — and this, too, he knew that Terra Cotta would achieve.
To the architect of today, Terra Cotta offers the same great architectural opportunities that were known and recognized by Stanford White when he built Madison Square Garden, with its Old World tower, in 1890.
N
ational terra cotta society is a bureau of service and information. No matter in what class of buildings you are interested, write us, and we will send you a brochure or other information illustrating Terra Cotta’s value and achievements in that field. Address National Terra Cotta Society, 1 Madison Ave., New York, N. Y.
MADISON SQUARE GARDEN Trim and Ornament NEW YORK CITY
Buff Unglazed Terra Cotta McKim, Mead 6c White, Architects
21 Copyright ig2i by National Terra Cotta Society Drawing by Carton Moorepatk