is a short form of specification for archU tectural Terra Cotta of superior quality.
N
ORTHWESTERN” enamel terra cotta, old ivory finish, was selected for the SheridanTlaza
Hotel; the newest and one of the most mod ern hotel buildings in Chicago. W.W. Ahlschlager, Architect.
The beauty of the modeled ornament in this build ing is enhanced through the judicious use of color in the background. Such a result can be obtained only through the close co-operation of the designer and a manufacturing organization skilled in the technical preparation and artistic application of ceramic color.
Architectural terra cotta may be readily combined with brick, as in this instance. The hard polished surface of terra cotta is easily cleaned and it is impervious to the ravages of time and the elements.
The Northwestern Terra Cotta Co.
Chicago