In the Grip of the Elements
BUILD to meet the test of years — the cold
and ice of many winters, the blistering sun of a long lifetime of successive summers and as many springs and autumns with their rains and frosts.
Throughout its whole existence, your building is at the mercy of the elements. To ensure its permanent survival, know that the mortar you use will maintain the solidity of its walls.
BRIXMENT is a cement brick mortar of greater strength, economy, endurance and architectural advantages. It is building life insurance of very definite value.
So smooth and plastic that better joints can be struck — more quickly
and a stronger, more enduring wall obtained. Its oil constituent repels moisture, obviating freezing in cold weather besides making the wall practically waterproof. A product of standardized manufacture and uniform composition that enables the architect to specify exactly the correct mix with sand and water and be sure of the strength of the bond.
Inert to mortar colors. No slaking. No mortar beds. Ready for use as soon as mixed. Easily worked. Does not become air-set.
If you don’t know about BRIX­ MENT, write us. Many architects now specify it regularly with unusual success.
Louisville cement Co., incorporated
SPEED BUILDING, LOUISVILLE, KY.
Send Today for This Free Booklet
It tells why BRIXMENT means stronger and more durable masonry and how it can save time, labor and money.
MAKES THE WALL
A SOLID UNIT